Organizations implement technology controls such as IPS, Firewalls & Email Gateways to secure critical information. Hackers on the other hand target vulnerable end user behavior and use phishing emails as a prime source to deliver malware or to steal confidential data. Its proven fact that technology cannot guarantee a “Phish Free” environment hence it is important to transform end user behavior. In this session, PhsihRod will explain why end users are the target, how to build an awareness program and how to empower end users to report suspicious emails for automated phishing incident response.