Nancy Assaad

Biography
Nancy Assaad is the Founder and CEO of The Marketing Boutique, an outsourced marketing platform that supports clients with on–demand strategic marketing, enhanced customer experiences, and brand development. For over 20 years, Nancy has built her career in driving go-to-market strategies for large, medium, and Tech start-ups. She has held marketing leadership roles with some of the technology industry’s most influential companies in the cyber-security industry, and has served in a number of marketing roles, including innovation and brand management. Driven by her innovative and disruptive strategic approach, Nancy has managed to reshape the “agency”concept to what we call a “Strategic Partner, adding her unique stamp in the communications industry. Her passion for technology has propelled the “Marketing Boutique” to guide and enhance the digital transformation processes and marketing efforts of a large portfolio of clients, doing what she knows best: humanise Technology and make it approachable and appealing for all. In addition to her work at The Marketing Boutique, Nancy also plays a prominent role with The Young Arab Leaders (YAL) group. YAL is an independent, not-for-profit organisation that was founded in 2004 under the patronage of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. Nancy also holds a prominent place within the Entrepreneurs’ Organization (EO), a distinguished global network for entrepreneurs. EO provides a platform for entrepreneurs to connect, learn, and grow alongside a community of over 16,000 business founders, owners, and builders spanning 70+ countries worldwide. Nancy’s participation in EO highlights her commitment to fostering entrepreneurship on a global scale. Nancy Assaad’s remarkable journey embodies resilience, innovation, and community impact. She epitomizes the entrepreneurial spirit and is dedicated to fostering connections and empowerment. From revolutionizing marketing to supporting youth and global entrepreneurs, Nancy’s commitment to creating positive change is inspiring. Nancy is a dedicated mother, she understands the importance of creating a better future for the next generation and firmly believes in empowering the youth today for a brighter tomorrow.